How to Build a Membership Without Losing Your Damn Mind
Main Character Energy Podcast: Episode 29 Show Notes
Have you ever dreamt of building a membership? Do you crave the sweet sound of monthly recurring revenue, or maybe you're seeking a deeper sense of community? Whatever your motivation, you’re in the right place. Today, I’m offering you the real roadmap to creating a membership that feels good, sells consistently, and doesn’t drain the life out of you. Spoiler: It's messy, it's straightforward, and it's utterly transformative.
🎧 You can also listen to this episode on Spotify, Apple Podcasts or your favorite podcast player.
Find Your Why
First things first: why do you want to build a membership? Is it that elusive passive income everyone talks about, the thrill of helping a multitude, or perhaps the allure of an infinitely scalable business? For me, it was about supporting those who wanted to work with me without the commitment and time drain of one-on-one coaching. Identifying your "why" is crucial to building a membership that's sustainable for you.
Decide on the Transformation
What major change will your members experience? It’s not just about access to resources but taking transformative steps from struggling to thriving. In creating my membership, the societal transformation revolves around moving from self-doubt to unwavering confidence.
Design a Format That Excites
What kind of delivery lights you up? Whether it’s monthly calls, emails, or a digital vault of resources, the key is to find a format that feels good to you. I initially thought monthly masterclasses were the way, but found that they drained me. Instead, we pivoted to a mix of monthly coaching, anchor events, and digital resources that truly serve the community and my energy.
Price It Right, Without Undercharging
Do not fall into the trap of undercharging just to seem “accessible.” Your value doesn’t need to be proven by a low price point. Trust in the transformation you are offering and set prices that respect that value. I learned to trust the worth of my society beyond initial pricing fears, and you can too.
Craft the Perfect Name
A name is more than just a label; it sets the tone and aligns with your members' aspirations. The Creating Confidence Society was born out of a desire to extend my signature coaching ethos, integrating seamlessly with my brand identity.
Select Your Tech
Hosting your membership involves choosing the right platform. I swear by Heartbeat, which has been instrumental in evolving my community. But remember, the best tech is the one that integrates seamlessly into your life and process, making it easy and intuitive for your members.
Launch It Messy
Now, this might be the most crucial secret: launch it messy, and launch it now. You don’t need a complete suite of courses and materials before launching. Getting paid to build through a founding member's launch is a surefire way to gain momentum and accountability.
Keep It Alive Without Burning Out
Ensuring sustainability for your membership means continuously evolving and integrating feedback. Retention beats acquisition when fostering the community you cherish. Make your members feel valued, whether through celebrations or simple acknowledgment of their contributions.
To sum it up, building a membership revolves around your why, crafting a heartfelt transformation, and keeping it energized. Remember, you don't need perfection to start—all you need is a clear direction and the courage to take the plunge.
The Creating Confidence Society is where you’ll witness this energy every day. If you're ready to take the next step with us, join the society now for free for 30 days. Let's do this together, the straightforward, supported way.
Take Your Next Step
Join the Creating Confidence Society—a community dedicated to helping you break free from perfectionism, embrace self-love, and build confidence that lasts. Inside, you’ll get access to exclusive coaching, resources, and a like-minded crew of amazing people that are all about progress, not perfection.
Start your 30-day FREE trial today and experience the transformation for yourself. Trust me, you’re ready for this!
👉 Click here to start your 30-day free trial and begin your journey to unshakable confidence.
You deserve to feel proud of yourself—not just for what you do, but for who you are.