Redefining Success as a Creative Business Owner with Claire Clausing
Main Character Energy Podcast: Episode 25 Show Notes
In a world where everyone seems to have it all together, there's immense pressure to fit into a certain mold, especially in the creative space. However, Claire, a flourishing designer at Blooming Design Co., has taken a unique path to redefining what it means to be successful—and it all begins with embracing her authenticity and main character energy.
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A Creative's Dilemma
Claire openly shares the initial struggle she faced as a creative not considering herself a visionary, a title often celebrated in design circles. She witnessed others around her appear naturally visionary, launching businesses, and building communities with ease. For a time, Claire felt like she was failing at the business-owner role because her strengths lay not in ideation, but in execution.
Redefining Success
Instead of conforming to the pressure of becoming a visionary, Claire leaned into her natural abilities as a doer. She discovered a unique niche: helping visionary women execute their dreams. Claire's purpose has crystalized around using her skills to assist others in leaving their own legacy confidently and beautifully. After all, as Claire states, "There's the dreamers and the doers, and they both matter."
Breaking the Mold
Reflecting on the creative industry, Claire notes how prevalent mimicry can be, especially with fledgling entrepreneurs. Many feel pressured to adopt neutral, minimalistic brand aesthetics to be seen as professional and luxurious. However, Claire realized this didn't suit her personality. By embracing bold colors and playful designs, she could attract clients seeking vibrant, personality-infused branding.
The Necessity of Strategy in Design
Claire emphasizes that a beautiful design without strategy is like leaving money on the table. Websites should not only look good but should also be tailored strategically to enhance business goals, whether through SEO for bloggers or constructing pathways for future digital product sales. Claire stresses, "I will never sacrifice strategy for beauty."
Embracing Uniqueness with Open Arms
Claire encourages creatives to highlight their individuality, both in personal and professional realms. Whether it's through design, branding, or simply showing up in life, being authentic is the key to building a sustainable personal brand. As Claire reminds us, "Authenticity, personality, and uniqueness—these are the engagements that captivate and retain an audience."
A Coffee & Reflection Date with Yourself
For fellow doers, Claire advises setting regular time aside to invest in your own business. Whether that means hitting a coffee shop every week or hiring a business coach, support and accountability can foster growth and reflection. By spending time on self-reflection and goal assessment, Claire has found freedom from the constraints of trying to be someone she's not.
A Legacy of Empowerment
Claire’s journey in embracing her Main Character Energy paints a vivid picture of someone dedicated to helping others rise. Her legacy? Assisting women in building their own, filled with a sense of empowerment and individuality—never forced into an aesthetic or identity that isn’t their own. As she eloquently puts it, “My legacy is helping others leave their legacy in a pretty way.”
An Invitation to Reimagine
For those at a crossroads, Claire’s tale invites you to zoom out and evaluate what matters in your journey. What impact do you want to create? And how can authenticity bring you closer to where you truly want to be? It's about being unafraid to disrupt the norm—forging an authentic path and inspiring others along the way.
Your Future is Bright
The future is bright for those who dare to embrace their Main Character Energy, where every color and quirk becomes part of a compelling, real brand story. And I’ve got just the place to help you do it.
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Meet My Guest
Claire Clausing is a branding and website designer for creators and Your go-to gal for building your personal brand and monetizing your audience outside of social media. She is THE person to help you look and feel your best online. She’s a mom, an absolute theatre kid, and just so relatable and down-to-earth, I know you’re going to love her and catch so much wisdom from this conversational episode.